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Estimated impact
15% drop in retention, affecting mid-lifecycle users (60–90 days), with downstream impact on engagement and LTV.
What’s happening
Retention fell from 68% to 53%, starting December 12. The drop is concentrated among users who joined 60–90 days prior.
Root Cause
A GitHub deployment (#76051a0) removed an email reminder feature that previously drove ~70% of Day-60+ re-engagement. Affected users show a 90% decline in login activity.
Recommended Action
Revert the email reminder removal or ship an alternative re-engagement mechanism. Monitor retention and login activity over the next 7 days.
Evidence Trail
GitHub commit (#76051a0), user_activity table, email_events table, cohort retention analysis.
15% drop in retention, affecting mid-lifecycle users (60–90 days), with downstream impact on engagement and LTV.
What’s happening
Retention fell from 68% to 53%, starting December 12. The drop is concentrated among users who joined 60–90 days prior.
Root Cause
A GitHub deployment (#76051a0) removed an email reminder feature that previously drove ~70% of Day-60+ re-engagement. Affected users show a 90% decline in login activity.
Recommended Action
Revert the email reminder removal or ship an alternative re-engagement mechanism. Monitor retention and login activity over the next 7 days.
Evidence Trail
GitHub commit (#76051a0), user_activity table, email_events table, cohort retention analysis.
‘Information is not knowledge.’
Albert EinsteinThe Business Intelligence Platform
We know your business.
Exelink ingests your code, databases, and operational data to understand how your company truly runs, then tells you what to do next.
‘Information is not knowledge.’
Albert Einstein